STAY NAKED

Ready for your naked truth?

Stay You Stay Naked

It's time to find your Naked truth. With 24 shades focused on 6 intensities, 3 mastertones, and 4 undertones. Stay Naked Weightless Liquid Foundation makes it easy to match your true skin tone. The first vegan, breathable longwear formula to last up to 24 hours, Stay Naked has buildable medium coverage with a real-skin matte finish.

Stay Naked Correcting Concealer is a lineup of 12 shades: Our vegan formula has up to 24-hour wear, full coverage, and a real-skin matte finish.

Launching 29 August, Vice Lip Chemistry Lasting Glassy Tint is a vegan, high-gloss lip tint that reacts to your pH and tone, revealing a custom color in just a few minutes. The 12 shades are flattering on all skin tones and leave lips feeling moisturized with transfer-resistant color.

Let's get Naked and Stay Naked.

own your naked truth

Watch how our UD Citizens Stay Naked.

own your naked truth
Watch how our UD Citizens Stay Naked.
Own Your Naked Truth
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